Kuba is an enthusiastic marketer currently based in New York City. He is most interested in consumer behavior and how it’s affected by media and technology. He likes to seek projects that will satisfy his creativity, passion for learning, and desire to make impact.
Born in Poland in communism he watched his parents struggle since the oppressive regime denied them education and opportunities. What he learned at home was to strive for more and look for ways to make the world better. Kuba holds a bachelor’s and master’s degrees in Political Science; his studies focused on Political Marketing and Media Communication. He continued his professional career in online media where he further developed his journalistic, creative, and analytical skills. He also partnered with Public Relations and Advertising companies on projects to better understand the workings of creative agencies. Wanting to deepen his knowledge about marketing strategy he set off to the United States to receive an MBA from Cornell University.
Marketing Strategy for Microsoft
Uncovered consumer insights through primary and secondary market research. Devised and designed surveys, conducted interviews and focus groups. Delivered market segmentation and growth strategy report to senior management team.
Articles from around the web that I've found interesting
Political Polarization & Media Habits
When it comes to getting news about politics and government, liberals and conservatives inhabit different worlds. There is little overlap in the news sources they turn to and trust. And whether discussing politics online or with friends, they are more likely than others to interact with like-minded individuals, according to a new Pew Research Center study.
Microsoft, From Irrelevant To Innovator In Record Time
"Fast forward to today, and tablet and smartphone sales and growth have slowed considerably, and Microsoft seems to be on everyone’s mind, thanks to a succession of strong product launches"
Zomato CEO says HSBC’s halved valuation report is half-baked, cites figures and data to support his claim
"These assumptions and statements in the HSBC report make it look like they're coming from someone who doesn't - and hasn't bothered to - understand the space well," it says."
Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness
The vast majority of brands and advertisers understand the difference between a non-skippable pre-roll, which obliges a user to watch an ad before viewing video content, or a skippable format, which allows the user to decide whether or not to watch the ad. What is perhaps less well understood is the difference in performance across KPIs that these two buying options will deliver.